Meet Insta360 X3: 360 Action Cam Makes Magic Out of the Action 

6 min read

Insta360 announced today X3, a camera that’s built for the social age. Millions of people around the world now consider themselves “creators”, and there’s no better device for capturing creative and unique content for social media than a 360 action camera.

With new 1/2″ 48MP sensors and 2.29” touchscreen, Insta360 X3 is the most powerful camera you can carry in your pocket. Capture 5.7K 360 video with Active HDR and the Invisible Selfie Stick effect, or 72MP photos with stunning details. X3 doubles as a standard action cam with Single-Lens Mode upgraded to sharp, ultra-wide 4K. For editing your shots, the Insta360 app is an AI powerhouse with intuitive reframing tools for making magic out of the action.

“With the X series, we are reinventing the point and shoot camera to make it easier for anyone to be a creator. X3 is built to help the next generation of creators take their creativity to new heights,” JK Liu, founder of Insta360 said. 

Insta360 X3 is available to order from September 8, 2022 via, Amazon (U.S., Europe and Japan) and select retailers. 

Impossible shooting.

X3 transforms the way creators approach the creative process. By shooting first in 360 degrees and then reframing later, one video can be edited in endless different ways. You’ll always be able to capture your best moments, whether that’s catching a big wave or landing a tough trick. Simply mount up, hit record and frame later in the Insta360 app—thanks to 360 capture, a 4:5 Instagram post can be turned into a 9:16 TikTok video in a tap without losing any quality. 

Insta360 X3 selfie with two people

X3’s 360 video quality has also gotten a boost with the new Active HDR mode, powered by the camera’s new 1/2″ 48MP sensors. Active HDR uses an innovative algorithm to stabilize action footage, minimizing ghosting and revealing details that other action cams miss in over and underexposed areas.

X3’s dual lens design also enables effects like the Invisible Selfie Stick, where the stick is automatically stitched out of the footage, creating impossible third-person views. With the new Me Mode, you can now shoot epic invisible selfie shots at 60fps without reframing. This mode frames the footage to focus on you, while keeping the selfie stick invisible. Never before have invisible selfie stick shots been possible without recording in 360 first and reframing later. 

Boosted image quality.

Insta360 X3’s new 1/2″ 48MP sensors deliver big resolution and image quality improvements compared to its predecessor.

When you’ve got a clear vision for your content that only requires one point of view, Single-Lens Mode can’t be beat. Now upgraded to 4K resolution, this mode is perfect for immersive first-person views of the action, especially chest-mounted shots. A new extremely wide 170° MaxView is also available at 2.7K for even more immersive POVs.

X3 delivers the most megapixels ever in a 360 action cam with 72MP photos for ultra-detailed stills. It also captures 8K 360 timelapses, perfect for cityscapes and landscapes alike.

Bullet Time, the Matrix-like slow motion effect made possible by swinging the camera over your head in a circle, has also got a boost in resolution and frame rates to 4K 120fps and 3K 180fps. 

Action ready.

Throughout all the action, X3’s six-axis gyroscope and FlowState stabilization keeps your video ultra-stable. Where other action cams tap out at 45°, 360° Horizon Lock keeps the horizon level even when you completely rotate the camera. 

Insta360 X3 is rugged and waterproof to 33ft (10m) out of the box. Lens guards are also available for action sports creators who want increased protection.

Wakeboarder holding selfie stick and Insta360 X3 action cam

Even when you don’t know when the action will happen, X3 will catch it. The new Loop Recording mode transforms X3 into a dashcam, continuously recording video but only saving the final minutes according to your set interval, saving precious space on your memory card. 

Easy operation. 

Insta360 X3 maintains the same candybar shape as its predecessors while adding key upgrades to make it easier to operate, especially during the action: 

  • A 2.29” tempered glass touchscreen for intuitive settings adjustments and previews. 
  • Four buttons make it easy to control your shot even when gloved up. 
  • Direction Focus audio ensures the audio follows the action, even when you reframe. 
  • A mighty new 1800mAh battery keeps the camera powered through the action.
Hand holding Insta360 X3 in mountain scene

AI-powered editing.

The Insta360 mobile app uses AI technology to democratize content creation, putting tools and effects at creators’ fingertips that might otherwise take years of experience to master. In Shot Lab, creators can find 30+ viral-worthy effects that can be edited in just a few taps—from the goofy Nose Mode to the new cinematic Street Lapse to the just plain cool Sky Swap.

How you choose to reframe your video is up to you, whether it’s by physically moving your phone in the direction you want to point with Snap Wizard, selecting a target to track with Deep Track 2.0 or letting the AI pick out the highlights for you with Auto Frame. Photos can get the magic treatment too with the new Photo Animator, which animates a static photo for you.

For creators who prefer a desktop workflow, Insta360 Studio is also available for precise controls and maximized resolution.

Available Now

Insta360 X3 is available to order globally from September 8, 2022 via, Amazon (U.S., Europe and Japan) and select retailers. It retails for US$449.99. Accessories sold separately include lens guards, an invisible cold shoe, a mic adapter and the Quick Reader.

Insta360 X3


  1. Sai Nikhil Reddy 2022/09/13 at 2:41 pm

    Hi Team,

    Can I know when will be Insta360 X3 will be available in India.
    I am very eagerly waiting to buy it.

    Thank You,
    Nikhil Reddy

  2. Dixit 2022/09/24 at 10:14 pm

    Can I also use x3 as webcam?

  3. SpeakerAiram 2022/10/21 at 11:25 pm

    ¿Existe algún antifog para la Insta360 X3 para la carcasa de buceo?
    Muchas gracias

    1. Insta360 2022/10/28 at 2:04 pm

      ¡La Carcasa de Buceo incluye 6x insertos antiniebla para ayudarte con este problema!
      The Dive Case includes 6x anti-fog inserts so they should do the job!

  4. Durand 2022/10/26 at 2:07 am

    Est ce que xiaomi pro note 10 est compatible avec insta 360 x3

    1. Insta360 2022/10/28 at 12:12 pm

      Yep, the Xiaomi Redmi Note 10 Pro is compatible with X3. Hope you have fun with it!

  5. wenz 2022/11/16 at 3:15 am

    hola equipo, que viene de nuevo en esta insta x3 en comparacion ala x2 ?

  6. Steve 2022/11/25 at 1:05 am

    Why is the X3 listed for $449.99 but when I go the the order page it’s €539.99 after an €85 black Friday discount?????

    1. Insta360 2022/11/28 at 2:15 pm

      Hi Steve, prices vary by region so $449.99 is the USD price, €539.99 is the Euro price (for the X3 Standalone version).
      Re an €85 discount, can I ask where you saw this? X3 doesn’t currently have such an offer.

  7. Vishal 2022/11/29 at 2:34 pm

    When the INSTA360 X3 will be available in DUBAI retail stores?

    1. Insta360 2022/12/09 at 4:53 pm

      Hey Vishal, we’re always looking to reach as many as possible but unfortunately we haven’t yet got any offline stores in Dubai. If we do make X3 available in Dubai retail stores you’ll be the first to know!

  8. Patroklious 2022/12/16 at 4:46 pm

    Can you preview while recording on the app?

    1. Insta360 2023/01/04 at 6:16 pm

      Hi there, yes live preview is available for X3 via the Insta360 app.

  9. YOUSF 2023/03/19 at 7:36 pm

    Hi team
    Can i know if there a new version’s such as (Insta x4) and when’s do you announcer it?

    Thank you.

    1. Insta360 2023/03/24 at 6:25 pm

      Hi Yousef, great to hear you’re interested in our products! We can’t disclose any plans unfortunately but keep an eye on our socials for future updates!


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