Insta360 Link: The Powerful 4K Webcam Using AI to Redefine Remote Work

5 min read

Today marks the beginning of a new chapter for Insta360 as they announced the launch of Insta360 Link, an AI-powered 4K webcam. 

Insta360 Link offers the powerful combination of premium image quality with a seamless user experience for business professionals, educators and live streamers. Equipped with 4K resolution and an industry-leading 1/2’’ sensor, Link delivers life-like image quality, detail, and high dynamic range in any lighting conditions. A 3-axis gimbal and built-in AI algorithms enable the webcam to always keep the user in frame and respond to gesture controls. With versatile modes like DeskView and more, Insta360 Link is ready for any kind of remote work.

Link’s ultra-precise AI tracking algorithms and premium imaging hardware make communicating remotely more intuitive than ever before.

JK Liu, Founder of Insta360

“Developing Insta360 Link was a natural evolution of our mission to help people share their lives. With the pandemic shifting work to our homes at an unprecedented rate, we saw the opportunity to help people ‘work from home’ better with our expertise in AI image processing,” added Liu.

Insta360 Link is available to order from August 2, 2022 via and select retailers. 

Premium imaging

Insta360 Link offers best-in-class 4K Ultra HD resolution at 30fps, for online interactions that are true to life, with detail in all the right places. There are several resolutions and frame rates to choose from, as well as full settings customization for brightness, exposure, white balance, and more in the companion Link Controller software.  

Link’s 1/2” sensor puts it head and shoulders above many other webcams with similar resolutions. The larger sensor size means it captures far more detail, has a better dynamic range, and stronger low light capabilities. This ensures a consistently perfect image in any room or environment.

A specialized HDR mode is also available to give greater balance between highlights and shadows in the image, ensuring the background isn’t blown out by a nearby window or other light source.

Insta360 Link HDR mode

And blurry shots are a thing of the past thanks to True Focus. Link uses Phase Detection Auto Focus (PDAF) and auto exposure technology for near-instant focusing

Work smarter with AI

“Insta360 Link is as much about the software as the hardware,” said Max Richter, Vice President of Insta360.

Insta360 has been a pioneer in developing AI image processing technologies for 360 cameras since 2020, and we’re now bringing that expertise to a wider audience of people with Insta360 Link.”

Max Richter, Vice President of Insta360

Link’s AI-powered features make life easier for webcam users in a number of ways. The 3-axis gimbal lens uses AI tracking to follow the user’s movement, keeping them perfectly centered at all times. With automatic framing and zooming, there’s no need to manually adjust the camera during a call.

Insta360 Link AI tracking

For adjustments from a distance, Link responds instantly to gesture control. Using simple hand gestures, users can enable AI tracking, zoom in and out, and activate other camera modes. No clicks necessary. 

Insta360 Link 4K Webcam

Link’s advanced software also enables DeskView Mode, which allows users to quickly toggle between showing their face and their tabletop. Software algorithms level the perspective for easier viewing of documents, perfect for presenting during a video call or working out a math problem.

Insta360 Link Desk View

Specialized modes for improved communication

With so many potential use cases, Link has a series of specialized modes to give users every possible advantage when communicating online:

  • Whiteboard Mode: Enhance a designated whiteboard area to give students or meeting participants a much clearer view.
  • Portrait Mode: Live stream with a totally uncropped 9:16 view for optimal mobile viewing and better image quality.
  • Overhead Mode: Capture precisely level top-down views with Link mounted on a table stand, perfect for unboxing a product or sketching a design. 

When you’re done with your call, Link’s lens will automatically point downwards within 10 seconds of inactivity to maintain privacy protection.

Insta360 Link Portrait Mode
Portrait Mode

Life compatible

From dual noise-canceling mics to block out unwanted interruptions, to easy mounting with a built-in screen clip and 1/4” mount, Link is designed to fit seamlessly into everyday work and life. For video calling, it’s fully compatible with Zoom, Microsoft Teams, Skype, Google Meet, and various other platforms on both macOS and Windows computers. 

Insta360 Link 4K Webcam

Available Now

Insta360 Link is available to order from August 2, 2022 via and select retailers. It retails for US$299.99, with the webcam, 4 reusable whiteboard recognition markers, a USB-C cable and USB-C to A adapter included in the box.

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  1. Filipe 2022/08/16 at 12:43 am

    When will it support Linux?

    1. Insta360 2022/08/17 at 3:44 pm

      We currently don’t have any plans to create a Linux version of the Link Controller.

    2. Thibault Molleman 2022/08/25 at 5:17 am

      I’m using it on Linux. It works but obv you’re limited to its functionality

  2. Tom 2022/09/11 at 1:42 pm

    Do you plan on creating a far end control version so that the other party in a video conference can control where the camera is pointing at for themselves?

    1. Insta360 2022/09/15 at 9:26 am

      We don’t have any plans to develop this feature at the moment.

  3. Tom 2022/10/05 at 8:05 am

    You really should include a quick-reference sticker with a list of the supported gestures. Very helpful when others are joining in a Zoom call with you, or if you are trying to remember a seldom-used gesture!

  4. Josh 2022/10/11 at 11:11 pm

    Mine stopped working after a few hours. It wont stay on anymore.

    1. Insta360 2022/10/28 at 12:13 pm

      Hi there. Let’s get this fixed for you. Please reach out to our customer service team through our website live chat or by emailing [email protected]

  5. Pash 2022/11/21 at 11:24 pm

    Does this support zoom filters?

    1. Insta360 2022/12/01 at 11:40 am

      Hey Pash, if you mean filters when using the Zoom app like a blurry background, then Link doesn’t support those at the moment. Please let us know if we’ve misunderstood what you meant.

  6. skye 2023/02/02 at 9:24 am

    does it have a remote zoom with a remote control?

    1. Insta360 2023/02/02 at 5:09 pm

      Hi Skye, no there’s no remote control for Zoom. But you can use gestures to control the gimbal, including zooming in and out! Just make an L-shape with your thumb and forefinger and raise your hand to zoom in, then lower your hand to zoom out. For more info, check out this video on our Tutorials YouTube channel:

  7. Sumo 2023/02/11 at 10:02 am

    Any plans to provide option for a blurred background closer to quality of DSLRs?


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