Insta360 Partners with Matterport to Reinvent Virtual Tour Production

2 min read

Leading 360-degree camera maker Insta360 and pioneering virtual tour platform Matterport today announced a new partnership that makes virtual tour creation easier than ever.

The partnership lets virtual tour creators quickly capture a property in 360 degrees with the Insta360 ONE X camera, and then use Matterport’s AI-powered software to create an interactive 3D floor plan and walkthrough, complete with depth and square footage data. The upshot is that pro-quality virtual tours can now be created by anyone, using Insta360’s easy-to-use flagship camera.

The new partnership comes as part of Insta360’s increasing focus on the growing enterprise market for 360 cameras, which includes the launch of a new page highlighting 360 enterprise applications. Insta360 also announced upcoming integrations with a range of other popular virtual tour platforms, including iStaging, immoviewer, Cupix, VPiX and Kuula.

Insta360 x Matterport
Insta360 x Matterport

“Today marks a huge step forward for 360 capture in real estate,” said Michael Shabun, Insta360’s Director of Marketing, North America. “Virtual tours used to be expensive, time-consuming and complex. Using the ONE X, anyone can create one with a few taps.”

Shabun said that Insta360’s goal is to become the premiere camera choice for virtual tour creators in the real estate, hospitality and tourism industries.  

The Matterport integration is currently in beta, with public release planned for March. Insta360 ONE X users can request access to the beta today at matterport.com/register. Also in March, Matterport will introduce a new $9.99-per-month subscription tier for their virtual tour software, designed to easily onboard ONE X users new to the platform. 

The Insta360 ONE X, priced at $399.95, is available today at Insta360.com, Apple.com, the Apple Store, Amazon and other select retailers worldwide.

How It Works

Creating a virtual tour with Matterport and the Insta360 ONE X couldn’t be easier. After arriving at a property, creators connect to the ONE X via Matterport’s mobile app.

Then, they simply follow the steps provided by the app as they capture 360-degree photos at key locations throughout the property. With the ONE X, all it takes is a single tap to capture a seamless 360-degree photo, and the camera’s 18MP resolution and automatic HDR mode make it perfect for interior photography.

Once every room has been covered, creators can upload their photos to Matterport’s cloud-based virtual tour platform, and their content will be automatically converted into an interactive 3D space, including depth and area measurements. The resulting virtual tour can be easily shared or added to a real estate listing.

Creating virtual tours brings an immediate benefit to real estate professionals. A study from realtors.com showed that listings with virtual tours get 87 percent more views than those without, while another study from apartments.com showed that they generate 49 percent more qualified leads.

Learn more about the business applications of 360 cameras at http://www.insta360.com/enterprise

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