With VR becoming a game-changer for multiple industries – be it real estate, professional training or eCommerce – businesses are faced with the challenge of creating VR content to modernize their user experience. While it sounds complex, with the right tools it really no longer has to be.
Companies such as VRdirect have made VR content and project creation easier than ever, and with cameras from Insta360, almost anyone can create VR content for any device.
- Pick yourself up a suitable camera
Whether its the Ferarri of 360 cameras, Insta360 Pro 2, or the streamlined Insta360 ONE X, let’s call that the Volkswagen Golf of 360 cameras, you need a great camera to create immersive content
- Shoot 360 content
Shoot your content. Insta360 ONE X and Pro 2 make it really simple. For some tips on getting your scene just right, check out this post on top tips for shooting a virtual tour.
- Get the right software
Virtual reality platforms make your workflow so much easier than having to build your VR experience from the ground up. Alongside an easy-to-use 360 camera, these platforms make VR accessible to just about anyone. We’ve partnered with VRdirect. They make publishing to any platform or device super simple.
- Upload your content and publish
Upload your 360° images or video content to a platform such as VRdirect. On their platform, you can choose to add interactions, graphics or navigation elements. Once you’re done tweaking, you can publish your content and make it accessible to almost any device, iOS, Android, VR headsets or standard web browsing is all supported.
Here’s an example of what you can expect the end result to look like. This one was shot using Insta360 Pro:
If you’re interested in getting started creating your own VR content, you can sign up to a VRdirect free trial right here. Pick yourself up an Insta360 ONE X or Insta360 Pro 2, priced at $399.95 USD and $4999 USD respectively. They’re available at, B&H Photo Video and select retailers worldwide.
Enterprise clients such as Porsche, E.ON and Deutsche Telekom are using VRdirect to operate internal VR platforms or to publish individual VR projects. VRdirect is a cloud-based solution that allows you to distribute VR projects globally to almost any device. Clients can also create their own custom branded white label apps using VRdirect.