Category Archives: Others

How To Get Kendrick Lamar’s ‘Tiny Planet’ Effect

Kendrick Lamar’s video for “Humble” has the world’s attention.

Racking up over 70 million views in the few weeks since it went live, it pairs Kendrick’s intricate flow with some equally clever camera tricks.

Some of the most eye-catching shots are the “tiny planets” — shots that show Kendrick at the center of a heavily fish-eyed world, cruising on his bicycle. Continue reading

Dan Smyth Shows Us The Royal Albert Hall’s Best View in 360

1-MChv8rBOAUXUXLh-41TvgQ-minPhoto by Jordan Curtis Hughes

360 video still blows our minds.

Here at Insta360, we think about 360 cameras all day. And yet, whenever we pause for a few moments, we’re still amazed that it has become so easy to grab whole slices of time — whole chunks of lived experience — and plop them down in someone else’s head.

It’s a powerful type of sharing, and making it easy and accessible to more people is part of what motivates us.

That’s why we were so encouraged to see Dan Smyth’s recent Medium post about his experience with the Insta360 Air. Continue reading

How To Use Facebook Live 360

Nano and Air -minInsta360 cameras now support Facebook Live 360 broadcasts straight from the camera interface. 

Facebook’s new Live 360 feature means you can bring friends and family right into the moment with you wherever you go – giving a 360-degree look into your life as you live it, with plenty of opportunity for spontaneous interaction.

Live 360 video is like teleportation, and it’s now available to anyone with a smartphone and a Facebook-ready 360 camera.

Pretty amazing when you think about it. So how do you get started?

We’ve got a full guide below. And once you’re set up you can also check out our “10 Tips for a Great Facebook Live 360 Video“.

Step 1: Get your camera.

First, you’ll need a 360-degree camera. Insta360 cameras are part of Facebook’s Live 360-Ready Program, meaning that they’re certified by Facebook as an “easy, reliable and fun” way to start live-streaming in 360. They connect directly to your phone’s charging port, ensuring a stable connection throughout your live broadcast. Continue reading

10 Tips for a Great Facebook Live 360 Video

360 live lifestyle 1-min360 live lifestyle 2-min  Why tell your friends when you can teleport them? 

With the release of live 360 video to all 1.86 billion of Facebook’s users, it’s now easier than ever to share full, immersive experiences just as they happen.

Is it snowing in Miami? All right, time to go live on location.

Did Bill Murray just walk into the bar? OK, your friends need to see this.

As more people get their hands on 360 cameras, live 360 video has the potential to change the way we communicate. Below are a few tips to make sure your first forays into 360 live-streaming look good and get the audience they deserve.

[For the basics of 360 live-streaming, check out “How To Use Facebook Live 360“]

1. Play to 360 video’s strengths.

360 video is an incredible way to transport your audience right into the moment with you. It can be used to capture all types of situations, but there are some where the format works especially well. Continue reading

Optical Flow Explained: The Key to Seamless Image Stitching

blogimageoneThe Insta360 Pro ensures a seamless stitch using the science of optical flow.

360-degree cameras face a thorny problem: How do you take visual data captured by multiple lenses, facing multiple directions, and then produce a final image that blends all of this information into one seamless whole?

Add on the fact that the various subjects of these lenses may be moving unpredictably — crossing from the field of view of one lens to another and then back again, hovering about the zone where two lenses overlap, or shifting between the foreground and background of a scene at different rates— and the problem gets a whole lot thornier.

It’s a little like trying to solve a jigsaw puzzle where the image on every piece is changing in real time. And it’s the reason you’ve probably seen shots that turn out like this:

image_stitch_problemToronto’s CN tower has seen better days. 

The Insta360 Pro solves this problem with a cutting-edge stitching technology that’s based on the science of optical flow. Continue reading

5 Reasons 360 Video Is About to Go Mainstream

The past week saw a run of big announcements that are edging 360 video ever closer to the mainstream, and giving fans and creators of immersive content plenty of reason for excitement.

In no particular order:

1. Facebook released Facebook 360, a dedicated social app for discovering, watching and organizing 360 video. [via TechCrunch]

facebook-360-grid

2. CNN announced the creation of CNNVR, a news unit dedicated to immersive 360 video journalism, with correspondents based in 12 cities around the world. CNN will distribute 360 content on their iOS and Android mobile apps (they say this makes their app the world’s third largest VR mobile app, after Facebook and YouTube), on desktop at CNN.com/VR, and on all major VR headsets. Continue reading

The Early Adopter Gets the Worm: Insta360 Creator Featured in Daily Mail for ‘Tiny Planet’ London Video

When Insta360 Nano creator Orion published a video showcasing London’s famous sites in 360 degrees, he had humble hopes of topping 10,000 views.

Instead, his “Tiny Planet” romp around the city earned him an enthusiastic write-up in the Daily Mail – whose monthly  readership ranges in the hundreds of millions.

We talked with Orion, an avid Periscoper with a day job as a marketer, to find out how he’s grown his 46,000-and-counting audience with his Insta360 Nano (the only 360-degree camera supported by Periscope) and where to see the best sunsets in London.

Tell us about yourself! What do you do as a viral video marketer? 

I’m Orion and I’m from London. I’m originally from the Philippines but have been living in the UK for 7 years now. I make videos go viral for work. My boss makes videos for brands, and I do the marketing side of it.

Continue reading

Insta360 Partners with Huawei on Co-branded 360 Camera

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Honor VR Camera_sideInsta360 has partnered with Huawei to bring cutting-edge 360-degree cameras to a broad range of users around the world. 

At an event in Beijing on February 21, leading smartphone maker Huawei announced that it would release a clip-on 360-degree smartphone camera co-branded and developed by Insta360. Called the Honor VR Camera, it will be promoted alongside Huawei’s online-focussed Honor range.

Continue reading