The past week saw a run of big announcements that are edging 360 video ever closer to the mainstream, and giving fans and creators of immersive content plenty of reason for excitement.
In no particular order:
1. Facebook released Facebook 360, a dedicated social app for discovering, watching and organizing 360 video. [via TechCrunch]
2. CNN announced the creation of CNNVR, a news unit dedicated to immersive 360 video journalism, with correspondents based in 12 cities around the world. CNN will distribute 360 content on their iOS and Android mobile apps (they say this makes their app the world’s third largest VR mobile app, after Facebook and YouTube), on desktop at CNN.com/VR, and on all major VR headsets.
When Insta360 Nano creator Orion published a video showcasing London’s famous sites in 360 degrees, he had humble hopes of topping 10,000 views.
Instead, his “Tiny Planet” romp around the city earned him an enthusiastic write-up in the Daily Mail – whose monthly readership ranges in the hundreds of millions.
We talked with Orion, an avid Periscoper with a day job as a marketer, to find out how he’s grown his 46,000-and-counting audience with his Insta360 Nano (the only 360-degree camera supported by Periscope) and where to see the best sunsets in London.
Tell us about yourself! What do you do as a viral video marketer?
I’m Orion and I’m from London. I’m originally from the Philippines but have been living in the UK for 7 years now. I make videos go viral for work. My boss makes videos for brands, and I do the marketing side of it.
When you’re filming guys with 6-foot-8-inch (2.03 m) frames — like the Utah Jazz’s Gordon Hayward — it pays to take a wide angle.
That seems to be what the NBA was thinking when they decided to treat fans to 360 footage of the NBA All-Star media circuit over the weekend on their official Twitter account.
We are proud to announce Brendan has become our Brand Ambassador!
Read the letter below to learn more about this creative guy.