Author Archives: Insta360

How To Get Kendrick Lamar’s ‘Tiny Planet’ Effect

Kendrick Lamar’s video for “Humble” has the world’s attention.

Racking up over 70 million views in the few weeks since it went live, it pairs Kendrick’s intricate flow with some equally clever camera tricks.

Some of the most eye-catching shots are the “tiny planets” — shots that show Kendrick at the center of a heavily fish-eyed world, cruising on his bicycle. Continue reading

Dan Smyth Shows Us The Royal Albert Hall’s Best View in 360

1-MChv8rBOAUXUXLh-41TvgQ-minPhoto by Jordan Curtis Hughes

360 video still blows our minds.

Here at Insta360, we think about 360 cameras all day. And yet, whenever we pause for a few moments, we’re still amazed that it has become so easy to grab whole slices of time — whole chunks of lived experience — and plop them down in someone else’s head.

It’s a powerful type of sharing, and making it easy and accessible to more people is part of what motivates us.

That’s why we were so encouraged to see Dan Smyth’s recent Medium post about his experience with the Insta360 Air. Continue reading

Periscope Goes Global with Live 360 Video; Exclusive Native Support for Insta360 Nano

1-K4cqCRHq-InHqF_MQRHj9wThe Insta360 Nano offers exclusive native support for Periscope live 360 video. 

The Twitter-owned live-streaming app Periscope rolled out its new live 360 video feature to everyone today, allowing Insta360 Nano users to share immersive experiences with the world in real time.

Users can share 360-degree Periscope broadcasts on either Twitter or Periscope. The Insta360 Nano is the only camera natively supported by Periscope’s iOS app, making a 360 live-stream as easy as tapping a button. Continue reading

Let There Be Live! Insta360 Brings Seamless Support for Live 360 on Facebook

Nano and Air -min

iPhone, Android users covered for one-touch live 360 video

The leading 360-degree camera maker Insta360 introduced support for Live 360 on Facebook today, letting users share full, immersive experiences straight from their phones in real time.

Insta360 worked closely with Facebook to ensure a seamless, integrated user experience, and with this integration, Insta360 cameras are recognized by Facebook as a way to make Live 360 “easy, reliable and fun”.

“The way we communicate is getting more and more visual, and live 360 video is the richest medium of all,” said JK Liu, founder and CEO of Insta360. “We’re excited to bring Facebook users a way to go live in 360 that fits in seamlessly with the way they already use their phones.” Continue reading

How To Use Facebook Live 360

Nano and Air -minInsta360 cameras now support Facebook Live 360 broadcasts straight from the camera interface. 

Facebook’s new Live 360 feature means you can bring friends and family right into the moment with you wherever you go – giving a 360-degree look into your life as you live it, with plenty of opportunity for spontaneous interaction.

Live 360 video is like teleportation, and it’s now available to anyone with a smartphone and a Facebook-ready 360 camera.

Pretty amazing when you think about it. So how do you get started?

We’ve got a full guide below. And once you’re set up you can also check out our “10 Tips for a Great Facebook Live 360 Video“.

Step 1: Get your camera.

First, you’ll need a 360-degree camera. Insta360 cameras are part of Facebook’s Live 360-Ready Program, meaning that they’re certified by Facebook as an “easy, reliable and fun” way to start live-streaming in 360. They connect directly to your phone’s charging port, ensuring a stable connection throughout your live broadcast. Continue reading

10 Tips for a Great Facebook Live 360 Video

360 live lifestyle 1-min360 live lifestyle 2-min  Why tell your friends when you can teleport them? 

With the release of live 360 video to all 1.86 billion of Facebook’s users, it’s now easier than ever to share full, immersive experiences just as they happen.

Is it snowing in Miami? All right, time to go live on location.

Did Bill Murray just walk into the bar? OK, your friends need to see this.

As more people get their hands on 360 cameras, live 360 video has the potential to change the way we communicate. Below are a few tips to make sure your first forays into 360 live-streaming look good and get the audience they deserve.

[For the basics of 360 live-streaming, check out “How To Use Facebook Live 360“]

1. Play to 360 video’s strengths.

360 video is an incredible way to transport your audience right into the moment with you. It can be used to capture all types of situations, but there are some where the format works especially well. Continue reading

Optical Flow Explained: The Key to Seamless Image Stitching

blogimageoneThe Insta360 Pro ensures a seamless stitch using the science of optical flow.

360-degree cameras face a thorny problem: How do you take visual data captured by multiple lenses, facing multiple directions, and then produce a final image that blends all of this information into one seamless whole?

Add on the fact that the various subjects of these lenses may be moving unpredictably — crossing from the field of view of one lens to another and then back again, hovering about the zone where two lenses overlap, or shifting between the foreground and background of a scene at different rates— and the problem gets a whole lot thornier.

It’s a little like trying to solve a jigsaw puzzle where the image on every piece is changing in real time. And it’s the reason you’ve probably seen shots that turn out like this:

image_stitch_problemToronto’s CN tower has seen better days. 

The Insta360 Pro solves this problem with a cutting-edge stitching technology that’s based on the science of optical flow. Continue reading

5 Reasons 360 Video Is About to Go Mainstream

The past week saw a run of big announcements that are edging 360 video ever closer to the mainstream, and giving fans and creators of immersive content plenty of reason for excitement.

In no particular order:

1. Facebook released Facebook 360, a dedicated social app for discovering, watching and organizing 360 video. [via TechCrunch]

facebook-360-grid

2. CNN announced the creation of CNNVR, a news unit dedicated to immersive 360 video journalism, with correspondents based in 12 cities around the world. CNN will distribute 360 content on their iOS and Android mobile apps (they say this makes their app the world’s third largest VR mobile app, after Facebook and YouTube), on desktop at CNN.com/VR, and on all major VR headsets. Continue reading

Insta360 Air Arrives in US and Europe, Turns Android Phones into 360 VR Cameras

Insta360 Air-blackReal-Time Image Stabilization on the Way

The Insta360 Air, a smartphone add-on that instantly turns Android phones into 360-degree cameras, is now on sale across the United States and Europe.

“The Air is what we’re all about — cutting-edge technology that empowers people to capture and share experiences just the way they live them,” said J.K. Liu, CEO and co-founder of Insta360. “We can’t wait to see what the world’s Android users create.”

Android and iOS account for more than 90 percent of the world’s smartphone users, and the release of the Air means all of them can now enjoy seamless 360-degree photography and live-streaming. The Insta360 Nano, launched last year, offers a plug-and-play 360 experience to iPhone users. Continue reading